Graphic Design
Logos, posters, listings, comics, coloring books, packaging — the range is the point. Each one below is a client brief and the design decision that answered it.
Scroll the wall
A trade business whose old mark read as generic clip-art. Rebuilt around a single legible symbol that survives being stamped on a van door, an invoice header, and a 32px favicon without losing its shape.
Event promotion built to work at two distances — the headline has to land from across a room, the detail block has to hold up when someone stops to read it. Hierarchy did the heavy lifting.
Listing creative designed against Amazon's own constraints — thumbnail legibility at scroll size, benefit callouts that survive mobile crop, and A+ modules that keep a buyer moving instead of bouncing.
Personal-brand creative for a platform that crops everything differently on every device. Built around a safe zone, so the message stays intact whether it renders on desktop, mobile, or a preview card.
Recurring cast work for a comic — the hard part isn't drawing the character once, it's drawing them consistently across panels, angles, and expressions so readers never lose track of who they're looking at.
A range study rather than a single deliverable — the same subject rendered across several styles so a client can point at a direction instead of describing one. It shortens the brief-to-approval loop considerably.
Line art with a specific technical job: closed shapes, consistent stroke weight, and areas large enough for a small hand with a crayon. Detail that looks great on screen fails the moment it's printed and colored.
Packaging for a shelf where every competitor shouts. The label was built around one recognisable silhouette and a colour that reads from a distance, so the product identifies itself before anyone reads a word.
That's the wall
Identity, print, marketplace creative, illustration — if it needs to be drawn, laid out, or made to sell, it's the same job. Tell me what it has to do.
